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1 customer loyalty
Англо-русский словарь промышленной и научной лексики > customer loyalty
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2 Customer Loyalty Reward
Business: CLRУниверсальный русско-английский словарь > Customer Loyalty Reward
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3 customer satisfaction
Mktgthe degree to which customer expectations of a product or service are met or exceeded. Corporate and individual customers may have widely differing reasons for purchasing a product or service and therefore any measurement of satisfaction will need to be able to measure such differences. The quality of after-sales service can also be a crucial factor in influencing any purchasing decision. More and more companies are striving, not just for customer satisfaction, but for customer delight, that extra bit of added value that may lead to increased customer loyalty. Any extra added value, however, will need to be carefully costed. -
4 customer retention
Mktgthe maintenance of the custom of people who have purchased a company’s goods or services once and the gaining of repeat purchases. Customer retention occurs when a customer is loyal to a company, brand, or to a specific product or service, expressing long-term commitment and refusing to purchase from competitors. A company can adopt a number of strategies to retain its customers. Of critical importance to such strategies are the wider concepts of customer service, customer relations, and relationship marketing. Companies can build loyalty and retention through the use of a number of techniques, including database marketing, the issue of loyalty cards, redeemable against a range of goods or services, preferential discounts, free gifts, special promotions, newsletters or magazines, members’ clubs, or customized products in limited editions. It has been argued that customer retention is linked to employee loyalty, since loyal employees build up long-term relationships with customers. -
5 loyalty scheme
Mktga sales promotion technique used to encourage customers to continue buying a product or using an organization’s services. It works by rewarding customers who spend more and/or stay longer with an organization. Examples include a shopper card that gives discounts on purchases over a period of time.There are several other loyalty scheme approaches: points systems—which give points to customers based on what they purchase; premium customer programs—where customers who spend certain amounts of money and are repeat purchasers gain special status and receive benefits such as discounts, exclusive offers, and gifts; buyers’ clubs—where a certain number of customers can club together to buy a particular product, at a special volume discount.If implementing a loyalty scheme, it is important to remember that it must be there for the long term, and the level of incentive must be right. Offering too much will hurt your profits; offering too little will not attract members. Customers also need to be able to check up on their status easily—to see, for example, how many points they have currently accumulated. -
6 Customer Activation And Loyalty Program
Business: CALPУниверсальный русско-английский словарь > Customer Activation And Loyalty Program
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7 brand loyalty
Mktga long-term customer preference for a particular product or service. Brand loyalty can be produced by factors such as customer satisfaction with the performance or price of a specific product or service, or through identifying with a brand image. It can be encouraged by advertising. -
8 стабільність клієнтури
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9 cliente
f. & m.customer, patron, client, costumier.* * *1 client, customer* * *(f. - clienta)nounclient, customer* * *SMF [de tienda, bar, restaurante, banco] customer; [de empresa] customer, client; [de hotel] guest, customercliente fijo, cliente habitual — regular customer
* * *- ta masculino, femenino (de tienda, de restaurante) customer; (de empresa, de abogado) client, customer; ( de hotel) guest; ( en taxi) fare, customercliente asiduo or habitual — regular customer (o client etc)
* * *= client, customer, patron, visitor, browser, client, punter, hotel guest.Nota: De hotel.Ex. Regular monthly outputs can be supplied, or other arrangements can be made to suit the client.Ex. New data base items are sent to customers on magnetic tape.Ex. The level of specificity that is desirable in any index is a function of the collection being indexed, its use and its patrons.Ex. In all 20 per cent of visitors went out of the bookshop with a book they had intended to buy, 15 per cent went out with a book they had not intended to buy and 67 went out with both intended and unintended purchases.Ex. In the Internet, a browser is a client program that is used to look at various kinds of Internet resources.Ex. In the Internet, a client is a software program that is used to contact and obtain data from a server software program on another computer, often across a great distance.Ex. It could mean simply the ability of the punter to move between pieces of information in much the same way as he or she uses the remote controller to change channels on analogue television.Ex. Hotel guests not only steal towels and toiletries, but some of them even take home unusual objects like sex toys, stuffed animals and toilet seats.----* arquitectura cliente-servidor = client-server architecture.* atención al cliente = customer care, customer support.* atención personal al cliente = personal selling.* centrado en el cliente = customer-centred [customer-centered, USA].* cliente de hotel = hotel guest.* cliente fijo = loyalty of custom.* cliente habitual = habitué.* cliente leal = loyal customer.* cliente satisfecho = satisfied customer.* cliente-servidor = client-server.* cliente web = WWW browser, Web browser.* departamento de atención al cliente = customer service department.* el cliente siempre tiene la razón = the customer is always right.* facturar a los clientes = bill + clients.* lealtad del cliente = customer loyalty.* para atraer al cliente = window dressing.* programa cliente = browser.* ser cliente de una tienda = patronise + shop.* servicio de atención al cliente = customer service, service department.* servicio de atención al cliente en su propio automóvil = drive-through (drive-thru).* servicio de atención al cliente por teléfono = call centre.* tecnología cliente-servidor = client-server technology.* * *- ta masculino, femenino (de tienda, de restaurante) customer; (de empresa, de abogado) client, customer; ( de hotel) guest; ( en taxi) fare, customercliente asiduo or habitual — regular customer (o client etc)
* * *= client, customer, patron, visitor, browser, client, punter, hotel guest.Nota: De hotel.Ex: Regular monthly outputs can be supplied, or other arrangements can be made to suit the client.
Ex: New data base items are sent to customers on magnetic tape.Ex: The level of specificity that is desirable in any index is a function of the collection being indexed, its use and its patrons.Ex: In all 20 per cent of visitors went out of the bookshop with a book they had intended to buy, 15 per cent went out with a book they had not intended to buy and 67 went out with both intended and unintended purchases.Ex: In the Internet, a browser is a client program that is used to look at various kinds of Internet resources.Ex: In the Internet, a client is a software program that is used to contact and obtain data from a server software program on another computer, often across a great distance.Ex: It could mean simply the ability of the punter to move between pieces of information in much the same way as he or she uses the remote controller to change channels on analogue television.Ex: Hotel guests not only steal towels and toiletries, but some of them even take home unusual objects like sex toys, stuffed animals and toilet seats.* arquitectura cliente-servidor = client-server architecture.* atención al cliente = customer care, customer support.* atención personal al cliente = personal selling.* centrado en el cliente = customer-centred [customer-centered, USA].* cliente de hotel = hotel guest.* cliente fijo = loyalty of custom.* cliente habitual = habitué.* cliente leal = loyal customer.* cliente satisfecho = satisfied customer.* cliente-servidor = client-server.* cliente web = WWW browser, Web browser.* departamento de atención al cliente = customer service department.* el cliente siempre tiene la razón = the customer is always right.* facturar a los clientes = bill + clients.* lealtad del cliente = customer loyalty.* para atraer al cliente = window dressing.* programa cliente = browser.* ser cliente de una tienda = patronise + shop.* servicio de atención al cliente = customer service, service department.* servicio de atención al cliente en su propio automóvil = drive-through (drive-thru).* servicio de atención al cliente por teléfono = call centre.* tecnología cliente-servidor = client-server technology.* * *cliente -tamasculine, feminine1 (de una tienda) customer; (de una empresa) client, customer; (de un restaurante) customer, patron; (de un hotel) guest; (de un abogado, arquitecto) client; (en un taxi) fare, customercliente asiduo or habitual regular customer ( o client etc)2* * *
cliente◊ -ta sustantivo masculino, femenino (de tienda, restaurante) customer;
(de empresa, abogado) client;
( de hotel) guest;
( en taxi) fare, customer;
cliente mf client, customer
' cliente' also found in these entries:
Spanish:
abogada
- abogado
- alquilar
- asidua
- asiduo
- dirigirse
- habitual
- huésped
- huéspeda
- parroquiana
- parroquiano
- atender
- casero
- fijo
- servicio
English:
attend to
- big
- caller
- client
- customer
- guest
- major
- patron
- patronize
- prospective
- punter
- regular
- serve
- service
- soliciting
- support
- visitor
- with
- custom
- customize
- loyalty
- now
- please
- prospect
* * *cliente, -a♦ nm,f[de tienda, garaje, bar] customer; [de banco, abogado] client; [de hotel] guest;perder/ganar un cliente to lose/gain a customer/client;un cliente habitual a regular customer/client/guest;el cliente siempre tiene razón the customer is always right♦ nmInformát client* * ** * *cliente, -ta n: customer, client* * *cliente n1. (en tienda, etc) customer2. (de una empresa) client -
10 Kunde
Kunde m V&M client, customer, account; relationship (Relationship Management) • den Kunden kennen V&M know your customer • Kunden anreißen GEN tout for customers • Kunden werben V&M canvass* * *m <V&M> client, customer, account; Relationship Management relationship ■ den Kunden kennen <V&M> know your customer ■ Kunden anreißen < Geschäft> tout for customers ■ Kunden werben <V&M> canvass* * *Kunde
customer, purchaser, consumer, demander, store buyer (US), (Anwalt) client, (Kenntnis) note, knowledge, (Nachricht) information, news, (Werbeagentur) account;
• auf den Kunden zugeschnitten (Produktangebot) tailored to the customer;
• aus der Sicht der Kunden in customers’ minds;
• ohne Kunden unpatronized;
• Kunden customers, custom, patronage;
• abwanderungsgefährdeter Kunde customer likely to defect;
• in die [Kunden]kartei aufgenommener Kunde registered customer;
• aussichtsreicher Kunde prospect (US);
• auswärtige Kunden customers who have come from abroad;
• bevorzugter Kunde preferential client;
• bar [be]zahlender Kunde cash customer;
• eingetragener Kunde registered customer;
• ertragsstarker Kunde profitable customer;
• fauler Kunde bad customer (egg, US sl.), phony (US sl.);
• fester Kunde regular customer, patron, (Werbeagentur) established account;
• feste Kunden route (US);
• in Konkurs gegangener Kunde bankrupt customer;
• gelegentlicher Kunde stray (chance, street, casual) customer;
• ganz geriebener Kunde cool customer;
• innovationsfreudiger Kunde innovation-oriented customer;
• kreditorische Kunden customers with credit balance;
• langjähriger Kunde customer of long standing, standing customer;
• marktbeherrschender Kunde dominant customer;
• möglicher Kunde prospective customer (consumer), potential client (customer), sales prospect (US);
• nachbestellender Kunde repeat customer;
• Online-Kunde on-line trading customer;
• potenzieller Kunde prospective customer, prospect (US);
• privater Kunde home buyer;
• regelmäßiger Kunde steady customer, patronizer;
• säumiger Kunde delinquent customer;
• sicherer Kunde good man;
• sparsamer Kunde economy-minded customer;
• ständiger Kunde repeat customer;
• täglicher Kunde local customer;
• treuer Kunde faithful customer;
• unangenehmer Kunde awkward customer;
• unsicherer Kunde dead beat (US);
• unzuverlässiger Kunde shifty customer, bad customer (egg, sl.);
• sehr gut verdienender Kunde high-income client;
• vereinzelter Kunde stray (street) customer;
• vermögender Kunde high net worth customer;
• voraussichtlicher Kunde potential (prospective) customer, [sales] prospect (US);
• wichtigster Kunde key customer;
• bar zahlender Kunde cash customer;
• nicht zahlender Kunde defaulting customer;
• zahlungsfähiger Kunde solvent client;
• zufälliger Kunde chance customer;
• zukünftiger Kunde prospective client (customer), prospect (US);
• zuverlässiger Kunde loyal customer;
• Kunde, der anschreiben lässt account customer;
• Kunde mit höchster Erfolgswahrscheinlichkeit high probability client;
• Kunden außerhalb der Euro-Zone customers from non--EMU countries;
• Kunden in der Filmbranche filmmaking clients;
• Kunde aus der Industrie industrial client;
• Kunden aus dem gewerblichen Mittelstand small-business customers;
• Kunde in laufender Rechnung checking-account depositor;
• Kunde im Stadtgebiet home-town (city) customer;
• Kunde mit Zahlungsrückständen delinquent customer;
• letzten Kunden abfertigen to serve the last customer;
• sich einander die Kunden abjagen to steal away each other’s customers, to compete for the same customers;
• Kunden als verloren abschreiben to regard a customer as lost;
• Steuer auf den Kunden abwälzen to pass a tax on to the customer;
• Kunden abwerben (abziehen) to tout customers, to take (entice) away (drum up, US) customers;
• Kunden anlocken to bring customers, to draw customers into the store;
• Kunden gezielt ansprechen to target customers;
• Kunden anziehen to attract (appeal to) customers, to draw customers into the store;
• Kunden akquirieren to acquire (drum up, US) customers;
• Kunden ausspannen to alienate customers;
• Kunden bearbeiten to high-pressure customers;
• Kunden bedienen to attend to (serve) a customer;
• die Kunden optimal bedienen to deliver optimal customer service;
• [bestehenden] Kunden behalten to retain an existing customer;
• Kunden bevorzugt behandeln to grant special favo(u)rs to a customer;
• Porto dem Kunden belasten to charge the postage to the customer;
• Kunden beliefern to forward goods to a customer;
• fremden Kunden beliefern to shortstop (sl.);
• Kunden mit Ware beliefern to serve a customer with goods;
• Kunden besuchen to call on a client, to canvass customers;
• als Kunde bevorzugt besuchen to patronize;
• Kunden in ihren eigenen vier Wänden besuchen to visit customers on their home ground;
• Kunden bevorschussen to make advances to customers;
• Kunden bewirten to entertain customers;
• [vorhandenden] Kunden binden to maintain (increase) customer loyalty;
• dem Kunden oberste Priorität einräumen to put the customer first;
• einem Kunden einen Dienst erweisen to accommodate a client;
• Kunden gewinnen to acquire customers;
• neuen Kunden gewinnen to attract a new customer, to gain customer loyalty;
• nur sechs Kunden am Tag gehabt haben (Taxifahrer) to have had only six fares this day;
• es mit schwierigen Kunden zu tun haben to meet with considerable sales resistance;
• Kunden bei der Stange halten to retain a customer;
• Kunden übers Ohr hauen to take (skin, coll.) a customer;
• an einen Kunden herantreten to approach a purchaser;
• seinen Kunden sehr gut kennen to read one’s customer like a book;
• Kunden anschreiben lassen to carry a customer;
• seinen Kunden individuelle Lösungen liefern to provide individual solutions to its customers;
• Kunden abspenstig machen to draw away customers, to knock down a customer (sl.);
• Kunden pflegen (fam.) to keep in with a customer;
• Kunden schleppen to canvass for customers, to tour (coll.);
• Kunde sein to trade (US);
• regelmäßiger Kunde sein to patronize;
• Kunden überweisen to recommend customers;
• Kunden zum Kauf verleiten to allure customers to buy goods;
• auf Kunden warten (Taxifahrer) to ply for hire (Br.);
• Kunden werben to acquire (canvass, solicit) customers, to bring business, (marktschreierisch) to bark (US sl.);
• j. zu seinen Kunden zählen to have s. one’s custom;
• Kunden zuführen to bring (attract, introduce, tout, coll.) customers;
• auf den Kunden zugehen to go to the customer.
Kunde, der anschreiben lässt
account customer -
11 lealtad
f.loyalty.* * *1 loyalty, faithfulness* * *noun f.allegiance, loyalty* * *SF loyalty, fidelitylealtad de marca — brand loyalty, loyalty to a brand
* * *femenino loyalty* * *= allegiance, loyalty, faithfulness, loyalty of custom, fealty.Ex. Muslim authors were made up of the following elements: ism (given name), nasab (patronymic), nisbah (an adjective indicating tribal, geographical or sectarian origin or allegiance).Ex. 'Well, you're certainly to be applauded for your loyalty,' sighed Datto.Ex. Expanding the character set would have consequences for transcription and faithfulness of transcription has implications for retrieval.Ex. It is the latest incentive being offered to attract the Web user and win over their loyalty of custom.Ex. In the Middle Ages when a vassal died, his heir was required to publicly renew his oath of fealty to his suzerain.----* conflicto de lealtades = divided loyalties.* lealtad del cliente = customer loyalty.* mostrar lealtad = show + loyalty.* * *femenino loyalty* * *= allegiance, loyalty, faithfulness, loyalty of custom, fealty.Ex: Muslim authors were made up of the following elements: ism (given name), nasab (patronymic), nisbah (an adjective indicating tribal, geographical or sectarian origin or allegiance).
Ex: 'Well, you're certainly to be applauded for your loyalty,' sighed Datto.Ex: Expanding the character set would have consequences for transcription and faithfulness of transcription has implications for retrieval.Ex: It is the latest incentive being offered to attract the Web user and win over their loyalty of custom.Ex: In the Middle Ages when a vassal died, his heir was required to publicly renew his oath of fealty to his suzerain.* conflicto de lealtades = divided loyalties.* lealtad del cliente = customer loyalty.* mostrar lealtad = show + loyalty.* * *(de un amigo, criado) faithfulness, loyalty; (al gobierno, rey) loyalty* * *
lealtad sustantivo femenino
loyalty
lealtad sustantivo femenino loyalty, faithfulness
' lealtad' also found in these entries:
Spanish:
desleal
- fidelidad
- inquebrantable
- valorar
English:
allegiance
- loyalty
- devotion
* * *lealtad nf* * *f loyalty* * *lealtad nf: loyalty, allegiance* * * -
12 Kundenstamm
Kundenstamm m V&M established clientele* * *m <V&M> established clientele* * *Kundenstamm
regular customers, custom, connection, customer base;
• sich einen Kundenstamm schaffen to work up a connection;
• breit gestreuter Kundenstock diversified customer base;
• Kundenstrom flow of customers;
• Kundentermineinlagen customers’ term (time, US) deposits;
• Kundentour (Verkäufer) route;
• Kundentransparenz customer transparency;
• Kundentreue customer loyalty;
• Kundentreuekarte loyalty card;
• Kundenumsätze customer (consumer) sales;
• Kundenunterlagen (Werbeagentur) account records;
• Kundenunterschrift customer’s signature;
• Kundenverbindlichkeiten customer’s obligations;
• Kundenverhalten consumer behavio(u)r;
• Kundenverhalten im Netz customers’ on-line behavio(u)r;
• Kundenverhältnis customer relationship;
• direkter Kundenverkauf direct-to-customer selling;
• Kundenverkäufe consumer (customer) sales;
• Kundenverkehr customer (consumer) traffic;
• Kundenverlust loss of custom;
• Kundenverpflichtung customer’s undertaking (obligation);
• Kundenverzeichnis customer register;
• Kundenvorführung demonstration for customers;
• Kundenvorgaben customer specifications;
• Kundenvorliebe consumers’ taste;
• Kundenvorurteil customer prejudice;
• Kundenwechsel trade bill (paper), customer’s acceptance (bill), bill on customers, private bill of exchange, (Bilanz) customer’s notes, trade notes receivables (US), bills receivable (US);
• Kundenwechselbuch notes receivable register (US);
• Kundenwerbeabteilung canvassing department. -
13 lealtad del cliente
(n.) = customer loyaltyEx. In an industry with razor-thin margins and intense price competition, customer loyalty and repeat purchasing is critical to financial success.* * *(n.) = customer loyaltyEx: In an industry with razor-thin margins and intense price competition, customer loyalty and repeat purchasing is critical to financial success.
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14 fidelización
SF loyalty* * *f:tb fidelización de clientes creation of customer loyaltyprograma de fidelización customer loyalty program** * *fidelización nfCom building of customer loyalty;programa de fidelización loyalty programme -
15 fidelizar
VT(Com)fidelizar a los clientes — to gain o create customer loyalty
* * *verbo transitivo <clientela/usuario> to cultivate the loyalty of* * *verbo transitivo <clientela/usuario> to cultivate the loyalty of* * *fidelizar [A4 ]vt‹clientela/usuario› to cultivate the loyalty of* * *fidelizar vtComfidelizar a los clientes to build customer loyalty -
16 fidéliser
fidéliser [fidelize]➭ TABLE 1 transitive verb* * *fidelizeverbe transitif to secure the loyalty of [clients, adhérents]* * *fidelize vt[clientèle] to gain the loyalty of* * *[fidelize] verbe transitif -
17 fidelidad
f.1 loyalty.2 accuracy.alta fidelidad high fidelity3 fidelity, loyalty, constancy, devotion.* * *1 (lealtad) fidelity, faithfulness2 (exactitud) accuracy\alta fidelidad high fidelity, hi-fi* * *noun f.* * *SF1) (=lealtad) [gen] faithfulness, loyalty; [sexual] faithfulnessfidelidad a una marca — (Com) brand loyalty
renuncia al cargo por fidelidad a sus convicciones — he resigned in order to stay true to his principles, he resigned rather than betray his principles
2) (=exactitud) [de dato] accuracy3)* * *a) (de persona, de animal) fidelity, faithfulnessb) ( de reproducción) faithfulness, fidelity; ( de instrumento) accuracy, precision* * *= loyalty, fidelity, faithfulness.Ex. 'Well, you're certainly to be applauded for your loyalty,' sighed Datto.Ex. The fidelity of transmission in these media is dependent on the signal being able to retain its pertinent characteristics (shape, bandwidth, etc.).Ex. Expanding the character set would have consequences for transcription and faithfulness of transcription has implications for retrieval.----* música de alta fidelidad = hi-fi music.* * *a) (de persona, de animal) fidelity, faithfulnessb) ( de reproducción) faithfulness, fidelity; ( de instrumento) accuracy, precision* * *= loyalty, fidelity, faithfulness.Ex: 'Well, you're certainly to be applauded for your loyalty,' sighed Datto.
Ex: The fidelity of transmission in these media is dependent on the signal being able to retain its pertinent characteristics (shape, bandwidth, etc.).Ex: Expanding the character set would have consequences for transcription and faithfulness of transcription has implications for retrieval.* música de alta fidelidad = hi-fi music.* * *1 (de una persona) fidelity, faithfulnessla fidelidad de su marido her husband's fidelity o faithfulnessla fidelidad de un perro the faithfulness of a dogjurar fidelidad al rey to swear an oath of loyalty to the king2 (de una copia, reproducción) faithfulness, fidelity; (de un instrumento) accuracy, precision alto1 (↑ alto (1))* * *
fidelidad sustantivo femenino
( de instrumento) accuracy, precision
fidelidad sustantivo femenino
1 (lealtad) faithfulness
2 (precisión, esp en una reproducción) fidelity
alta fidelidad, high fidelity, hi-fi
' fidelidad' also found in these entries:
Spanish:
premiar
- alto
- equipo
English:
faithfulness
- fidelity
- hi-fi
- loyalty
* * *fidelidad nf1. [lealtad] loyalty;[de cónyuge, perro] faithfulness;su marido siempre le guardó fidelidad her husband always remained faithful to her;destaca por su fidelidad a la empresa she has shown outstanding loyalty to the firmfidelidad del cliente customer loyalty;fidelidad a la marca brand loyalty2. [precisión] accuracy;reprodujeron el original con gran fidelidad the original was very accurately o faithfully reproduced;alta fidelidad high fidelity* * *f fidelity;alta fidelidad high fidelity, hi-fi* * *fidelidad nf: fidelity, faithfulness* * *fidelidad n loyalty -
18 complaint
Gen Mgtan expression of dissatisfaction with a product or service, either orally or in writing, from an internal or external customer. A customer may have a genuine cause for complaint, although some complaints may be made as a result of a misunderstanding or an unreasonable expectation of a product or service. How a complaint is handled will affect the overall level of customer satisfaction and may affect longterm customer loyalty. It is important for providers to have clear procedures for dealing rapidly with any complaints, to come to a fair conclusion, and to explain the reasons for what may be perceived by the customer as a negative response. -
19 cambio de proveedor
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20 cambio de servicio
См. также в других словарях:
customer loyalty — ➔ loyalty * * * customer loyalty UK US noun [U] COMMERCE, MARKETING ► the fact of a customer buying products or services from the same company over a long period of time: »If you consistently meet or exceed customer expectations, you will develop … Financial and business terms
customer loyalty — /ˌkʌstəmə lɔɪəlti/ noun the feeling of customers who always shop at the same shop ▪▪▪ ‘…a difficult market to get into, China nevertheless offers a high degree of customer loyalty once successfully entered’ [Economist] … Marketing dictionary in english
Customer-Loyalty-Index — Mit dem Customer Loyalty Index (Kundetreueindex) wird der Grund der Kundenbindung ermittelt. Er drückt aus, wie stark Kunden sich an ein Unternehmen gebunden fühlen, weil sie entsprechende Präferenzen haben, zum Beispiel Preis Leistungs… … Deutsch Wikipedia
Loyalty program — – Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior behavior which is potentially beneficial to the firm.[1] Various loyalty cards In marketing generally and in retailing more… … Wikipedia
Loyalty marketing — is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition –… … Wikipedia
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia
Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… … Wikipedia
Customer retention — is the activity that a selling organization undertakes in order to reduce customer defections. Successful customer retention starts with the first contact an organisation has with a customer and continues throughout the entire lifetime of a… … Wikipedia
loyalty — loy‧al‧ty [ˈlɔɪəlti] noun [uncountable] MARKETING the fact of being loyal to a particular product: loyalty to • He has noticed a falloff in loyalty to particular brands of car. ˈbrand ˌloyalty MARKETING the degree to which people regularly buy a… … Financial and business terms
Customer experience — (CX) is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It… … Wikipedia
Customer service — is the provision of service to customers before, during and after a purchase. According to Turban et al. (2002),[1] “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a… … Wikipedia